Hayes Thornton
Art Direction + Design
GoDaddy
Visual Designer
09.2020 - Present
Establishing a Figma module library which empowers our team of designers to generate and customize device mockup imagery for use on GoDaddy’s Front of Site. Redesigning the customer journey and visual experience of Top-Level Domain search. Creating a 404-Error message experience curated to each of our top global markets.
Javelin
Agency
Art Director
08.2019 - 09.2020
Produced communication creative for AT&T’s customer rewards program at Omnicom’s CRM Agency. Designed promotional digital advertisements for AT&T and their partners including Warner Bros., Disney, HBO and the NFL. Maintained company-wide internal assets, standardizing client-facing presentations while reducing production time.
McGarry
Bowen
Design Lead, Microsoft
12.2018 - 03.2019
Developed the comprehensive campaign guidebook for Microsoft’s FY20 global Back to School event. Partnered with swirl’s creative director to strategize and design in-store seasonal propping, promotional graphics, and POP displays for domestic and international stores.
Salesforce
Art Director, Equality
07.2017 - 09.2018
Increased employee participation in LGBTQ+ Pride Month events worldwide by 200% as head designer of Salesforce’s Global Pride marketing campaign. Partnered with Salesforce Equality’s senior management to produce and market community events with guest speakers including DeRay Mckesson, Dolores Huerta, and Adam Rippon, resulting in an 18% increase in employee memberships company-wide within one year.
Salesforce
Design Consultant
10.2015 - 07.2017
Achieved a 65% growth in Mattel subscription email open rates with a 34% bump in online store traffic by designing and implementing a revolutionary design system. Reduced production time for all Barbie, Hot Wheels, Fisher-Price,
and Mattel Shop emails by 50%, allowing the team to explore innovative solutions for special event announcements.
Salesforce
Design Lead, Platform
04.2014 - 10.2015
Principle publication designer for Salesforce Platform’s guidebook series, distributed in the tens of thousands at national conferences including Dreamforce, TrailheaDX, and Connections. Designed event graphics, executive SlideShare presentations, and digital advertising for speaker events. Partnered with the product marketing team to bring technical ideas to life via illustration and animation.
UC Berkeley
Graphic Designer
10.2012 - 04.2014
Established the creative direction of interior informational graphics for the Lawrence Hall of Science’s recurring Summer exhibit, “Design Quest,” at the University of California, Berkeley. Consulted our clients in the field of science education including NASA, Stanford University, and UC Davis on the restructure of their online newsletters.
Education
Syracuse
University
Bachelor's Degree
09.2008 - 04.2012
Chapter President, AIGA
Interim Vice President, Student Government
Social Chair, Sigma Phi Epsilon
Performer, SU Improv
Certificates
Section4
Customer-Centered Innovation Sprint
Spring 2022
Section4
Product Strategy Sprint
Fall 2021